Case Study: A Conceptual Analysis

• A case study, as we have mentioned before, is a descriptive analysis of a person or company in a real life or fictional situation that behooves the application of relevant theories to that situation.
• Case study can be subject-specific. For instance, we shall look at three subject areas where case studies are assigned namely law, management and nursing.
• Case study imbibe two basic principles: application of a theory and testing of a theory.
• The reasoning pattern followed by case study is inductive in nature. Inductive reasoning refers to the drawing of conclusions from specific stories and trends.
• Case study is the most commonly given assignments for MBA, law and nursing students.
• The popularity of case studies has increased in recent years. When business management evolved as a discipline in the 1990s, it was realized that there were.

Management Case Study

Management case studies include the application of the subject knowledge in areas such as marketing, organizational development, finance etc.

Legal Case Study

Disputes between two legal entities require the application of legal knowledge. Legal case studies test the legal knowledge of a student.

Nursing Case Study

Nursing case study on specific diseases like COPD, Type II diabetes and pneumonia involve problem of patient, pathophysiology (explanation of the disease), history of the patient, nursing physical assessment, related treatment, nursing care plan, nursing diagnosis and patient goal, nursing intervention, evaluation and recommendations.

Management Case Study

A dispute between two antagonistic parties which requires the legal involvement of the court of law is known as a legal case. A real or fictional account of such a legal case which requires the application of any one of the following areas of law is called a legal case study. A legal case study involves two parties namely: the plaintiff who files a complaint and the defendant who requests a legal remedy.

Types Of Management Case Studies

MBA has three core areas and case study can come from any one of them. Core areas are made up of the following disciplines

• Revenue and expenses: The profits earned by the company and the expenses involved such as taxes and cost of manufacture.
• Performance of company’s IPO: Money collected from the capital markets.
• Examination of the financial accounting statements of the company: Financial statements refer to the collection of income statements, statements of owner’s equity and balance sheets. Get more details through our case study samples.
• Investment potential of the company: The capital needed to sustain new projects.
• Future financial growth of the company.

Organizational Behavior

Organizational behavior assignment help to understand the organizational culture of a company. Management students are asked to write organizational behavior case study assignment essays in order to understand the values and visions of big companies with a large number of employees from various social and cultural backgrounds. For the point of view of company, an organizational behavior case study helps to increase the productivity and the efficiency of the company and assess employee motivation. You can have a look at our case study assignment samples in ‘sample’ section to understand this better.

Human Resources

Human resources simply mean the group of individuals that make up the company. Management students are required to study human resources in order to learn about, recruitment, making payrolls, promotions and layoffs. HR students have to prepare leadership case study essays about important personalities like Bill Gates and others in order to study their inspiring qualities.

Marketing

Marketing is the means of communicating the value of the product to the consumers by the company to sell the product and increase profits. Marketing case studies are written statement prepared by an MBA student who uses both quantifiable and non-quantifiable information to analyze the present market situation of a particular company and predict future marketing trends.

How To Do Marketing Case Studies?

If you need help with marketing case study, just follow the steps below:

Market Survey

This is the primary step towards writing a research paper. Marketing case studies should begin with a survey. Marketing survey requires the collection of quantifiable and un-quantifiable data on the company’s marketing policies. Refer to our marketing case study samples to know how to conduct a marketing survey.

Research Objective

Surveys may differ from each other based on their research objectives. Some surveys may either be product-oriented, customer-oriented or brand-oriented. Yet another group of sample surveys are performed to reveal insight into customer behavior exclusively.

Situational Analysis

A marketing student must conduct two types of analysis: internal analysis and external analysis using a variety of marketing tools like SWOT, PESTEL and Porter’s five forces model. These tools help companies to locate the competitive advantage of business within a particular industry. They are explained below:

• SWOT: A SWOT analysis is defined as a structured planning method used by the company to test the commercial viability of a new product or an existing product. For MBA students, it is one of the basic tools for writing marketing case study. For detailed information, have a look at our SWOT analysis case study samples.
• PESTEL: It stands for the political, economic, social, technological, environmental and legal factors that can influence the market conditions of a product. Another important tool for a market analysis for MBA students.
• Porter’s Five Forces: Introduced by Harvard professor Michael E. Porter, the five forces help to understand the competitive advantage of a particular company or product within specific market conditions —
• Threat of new entrants
• Threat of substitutes
• Bargaining power of suppliers
• Bargaining power of buyers
• Industry rivalry

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